CEA Stats: A Challenging First Half for Tech Spending
Consumer spending on technology for 2012’s first half is paralleling slower overall consumer spending, with the tablet and smartphone categories helping to keep this year’s figures at least on a par with those of 2011.
That was one of the findings presented by Consumer Electronics Association chief economist and senior director of research Shawn DuBravac during the CEA Research Summit Mid-Year Update, a component of this week’s New York City-held CE Week event (June 25-29).
He said that last year, overall nominal spending was up eight percent, but that a similar boost would be “difficult to match in 2012. Tablets and smartphones were the primary drivers last year for growth,” and without them in the statistical picture, nominal spending would have been down three percent in 2011. He said that were it not for robust sales in those two categories, the same low single-digit declines could be realized for 2012.