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CEDIA Expo: Projectors Take the Spotlight

October 2011 By Dealerscope Staff

Sony's 4K VPL-VW1000ES

Sony kicked off Expo by unveiling its first 4K home projector at CEDIA Expo, along with two new AV receivers from its high-end ES line, a Personal 3D Viewer and a wireless network speaker.

Mike Fasulo, Sony Electronics executive vice president of sales, said the overriding theme of the new products was "quality and innovation," as well as a solid commitment to specialty dealers and custom installers. The products unveiled at Expo will all have limited distribution. "Only the CEDIA channel can represent products of such high quality," he said.

One product that received extra attention from Sony execs was the VPL-VW1000ES 4K home theater projector. A firm price has not been established, although some insiders said the unit, scheduled for a December release, would be under $25,000.

The VPL-VW1000ES features 2,000 lumens of brightness, nearly twice the output of Sony's previous Sony home theater projectors, making it suitable for screen sizes up to 200 inches, said Mike Abary, senior vice president of Sony's Home Division. The unit uses a new SXRD 4K panel, which is designed to produce deep black levels, and can achieve an 1,000,000:1 dynamic contrast. The VW1000ES also features a 4K upscaler that's designed to enhance SD or HD, 2D or 3D content, allowing viewers to see 4K playback from their existing media libraries. It can also display Full HD 3D movies, as well as 2D and 3D anamorphic films.

Epson introduced the PowerLite Home Cinema 3010 ($1,599), a native-resolution 1080p 3LCD 3D-capable front projector with 2,200 lumens.

Jason Palmer, marketing and channel manager for Epson Home Entertainment, said the 3010's lumens spec is achieved through Epson's Virtual 480Hz Drive technology, which improves light output and brightness.

The model, which features a contrast ratio of up to 40,000:1, also has two built-in 10-watt speakers. Its split-screen mode permits users to watch two sources at once or watch TV and surf the Internet simultaneously. It ships with two pairs of 3D active-shutter glasses included in the price. The 3010 is also available in a wireless version (Model 3010e; $1,799; 3D glasses not included.

SIM2 celebrated its 15th anniversary at Expo with the launch of 15 new models, which are based on five platforms: CRYSTAL, MICO, NERO, LUMIS and CINEMA. They include the first home theater implementation of triple-flash 144Hz 3D technology, an active 3D LED single lens home cinema projector and the new UNITHROW lens system, according to the company.



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