LG OLED, Super UHD TVs To Boast Next-Gen Processors, ThinQ Tech
At CES 2018, LG Electronics will bring to models within its newest lineups of OLED and Super UHD TVs what it says is its most advanced processor to date: the Alpha 9 – as well as Artificial Intelligence (AI) capability, via ThinQ technology – based on the company’s own deep-learning technology, DeepThinQ.
ThinQ allows the implementation of hundreds of voice requests using LG’s open smart platform, as well as offering compatibility with third-party AI services. AI functionality will enable LG TV owners to speak directly into the remote control to enable features of advanced voice assistant technology.
LG’s ThinQ -endowed TVs will also function as smart home hubs, offering access to other smart products such as robotic vacuum cleaners, air conditioners, air purifiers, smart lights, smart speakers and other connected devices. The company’s ThinQ Natural Language Processing (NLP) technology is what enables this intelligent voice-activated control capability; LG says it has also streamlined the setup process for easier connection to gaming consoles and external sound bars.
The Alpha 9 processor, powering models in LG’s OLED TV line, says LG, will further improve picture quality, employing a four-step process and using an algorithm allowing for greater subtlety in noise reduction, improved image clarity by toning down artifacts and more effective rendering of smooth gradations. The processor also improves other aspects of the image such as sharpness, contrast and color performance – the latter benefit, thanks to what LG says are advanced mapping capabilities.
The improved color correction algorithm is said to allow for more natural colors with over seven times the reference color coordinates compared to those previously used. Alpha 9, furthermore, is ready to support next-generation high-frame-rate (HFR) content created at 120 frames per second for better rendering of fast-action content such as sports and action movies.
LG’s Super UHD TVs this year in the SK9500 and SK9000 series will combine Nano Cell technology, using Full-Array Local Dimming (FALD) backlighting, along with the company’s Alpha 7 processor for deeper black rendering, improved shadow details and more accurate color from wide viewing angles.
Additionally, LG’s 2018 OLED and SUPER UHD TVs feature 4K Cinema HDR, and add support for Advanced HDR by Technicolor, building on a legacy of supporting most major HDR formats, from Dolby Vision to HDR10 to HLG (Hybrid Log-Gamma). LG’s 2018 OLED and SUPER UHD TVs process HDR images dynamically, frame by frame, using the company’s proprietary algorithm, Enhanced Dynamic Tone mapping.
And both LG’s 2018 OLED TVs and SUPER UHD TVs come with Dolby Atmos object-based surround sound.
Watch for more detailed and broader coverage of LG’s product introductions during CES next week.