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CES Unveiled Highlights: Dish, Soul, Orbitix and More

January 8, 2013 By Dan Eldridge
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The legendary International CES trade show, known as the most influential--and by far the largest--in the tech and consumer electronics industries, kicks off each year with a special press-only sneak-peek event known as CES Unveiled. This is an event where, for the most part, the smaller and more entrepreneurially-minded companies come to spread the word about their latest and greatest gadgets and technological innovations. 

The Dealerscope and CustomRetailer teams, of course, hit the Unveiled show floor on Sunday in full force; here’s a small sampling of some of the products that caught our eye.

    Other World Computing was showing off a fairly diverse range of products and accessories, including the Power2U USB Wall Outlet. Available in both 15 and 20 amp models, it’s the first UL-listed AC/USB wall outlet. It can be installed DIY-style in 20 minutes, and can comfortably charge four devices at once. Also on display at the OWC booth:

The military-grade NuGuard KX case for iPhone 4/4s and 5. “You’re probably asking yourself, ‘What does the world need with another iPhone case?’” said OWC marketing manager Grant Dahlke (pictured), before explaining that his KX-encased iPhone survived an impressive 200-foot drop from atop a wind turbine. The case, which is due to ship in about two weeks, has a MSRP of $49.95 and comes with a lifetime warranty. 

SOUL Electronics unveiled its new Party In A Box (PIAB), a feature-packed wireless home entertainment system that comes in the form of a portable box. Roughly the size of a small Igloo cooler, the PIAB features VU analog meters, a PA system (karaoke, anyone?), a digital docking port for your Apple device (it’s big enough to dock an iPad), and an 8-speaker omnidirectional system. Complete with a handle and a shoulder strap, the $999 box also features AirPlay and Bluetooth wireless connectivity. Visit the SOUL website to see a video of the PIAB in action. 

Orbotix CEO Paul Berberian was spotted on the Unveiled show floor playing games with the Sphero, a smart robot device that’s roughly the size and shape of a tennis ball. The Sphero is essentially a gaming gadget, and Orbotix already has about 20 Android and iOS game apps available. The device can also be used as a controller (for tablets and PCs, for instance), and Orbotix is currently exploring the potential of developing augmented reality games for the ball, which sells for $129 at Target and Apple stores. “We’re really trying to become [something] of a robotic games system,” Berberian explained. 


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