Circuit City on Wednesday announced a new initiative geared towards assuring customers that prices will remain the same for online, phone and in-store channels. The "One Price Promise" will be the centerpiece of the company's marketing campaign for the holiday shopping season.
The strategy was devised after considerable customer research, the company said.
"One Price Promise assures Circuit City shoppers that they will be treated fairly and equally regardless of how they shop with us," the company's vice president of marketing, Jeff Maynard, said as part of the announcement.
"Customers have been telling us how important this is to them, and we want to give them a strong and competitive value proposition when making purchases."
The promise will be the subject of an "aggressive national advertising campaign" on several platforms, the company added.
