CompUSA, TigerDirect to Co-Brand

CompUSA and TigerDirect, both owned by Systemax, will launch a co-branding initiative next week, with a “grand opening” sale.

“The All New CompUSA is thrilled to now be powered by TigerDirect.com, the online powerhouse and consumer electronics e-tailer,” Gilbert Fiorentino, Chief Executive of the Systemax Technology Products Group, said as part of the announcement.

“Our customers have spoken and we look forward to providing shoppers not only with great deals on computers, HDTVs, components, and other consumer electronics, but offering them the chance to experience a completely new approach to retail shopping with Retail 2.0.”

The nationwide sale, scheduled for July 23-25, will feature lower in-store prices at CompUSA “on par” with prices on TigerDirect, as well as a chance to win a Sony 3D bundle and daily in-store drawings.

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