Cobra Completes Omni-Channel Strategy
Last year, Cobra Electronics hammered down its Cobra 2.0 strategy in which the company honed its product line around four key categories (the professional driver, the driving enthusiast, the outdoor recreationist and marine) targeted three prime selling seasons (new releases geared for first-quarter launch, the dads-and-grads late spring and summer season, and the back-to-school and holiday seasons), and established a new authorized retailer program. One major piece, however, was missing: an omni-channel strategy.
Cobra entered 2014 CES with that piece in place. Its new omni-channel platform includes a revamped website, an up-to-date dealer locator and local store pick-up for products bought online.
"Now, as soon as we launch a product, we can bring it to retailers and consumers," Mark Karnes, Cobra's vice president of business development, said this week at CES. "It helps to put customers through the retailer's door with pre-sold product."