Connected TV Devices Seen Crossing 200 Million in Three Years
The number of connected TV devices connected to the Internet is expected to reach 204 million by 2017- double today’s total and enough that the average Internet-connected household will have two. That’s according to NPD Group numbers released Monday.
NPD defines connected devices as “video game consoles, streaming media players, Blu-ray Disc players, and TVs.” The firm added that the connection rate of connected devices will increase from 60 percent this year to 76 percent in three years.
“The evolution of hardware and digital content distribution is constantly changing the TV viewing experience,” said John Buffone, executive director, NPD Connected Intelligence. “Over the coming years, the consumer’s preferred device for apps on TV will be shaped by the next generation of video game consoles, Smart TVs, and a new wave of streaming media players.”