Core Brands Names Roberts Head of Pro Division Sales

Core Brands this week named industry veteran Paul Roberts, formerly of Loud Technologies and Symetrix, as its new director of pro division sales.

Roberts, the company said, will report to senior vice president of sales Dave Keller and “will direct the development and implementation of all vertical and systems integration sales programs for the professional products marketed by Core Brands, with particular focus on the Furman and Xantech brands.”

“Paul brings more than 15 years of sales and sales management experience to his new position at Core Brands — experience and a customer focus that will benefit our pro products dealers and their customers,” Keller said in statement. ” His ability to create and successfully apply growth strategies has been demonstrated time again over the course of his career. We are proud he has joined the Core Brands team.”

Roberts had been a consultant to Core Brands for the last year.

“I am excited to become a part of a team that is defining the future of professional power conditioning and connectivity solutions,” he said. “Furman and Xantech are both introducing next generation innovations that will deliver immediate and meaningful benefits to our entire customer base, and I look forward to supporting our dealers and customers in every way possible.”

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