Core Brands Reorganizes Southwest Sales Team

Core Brands announced Friday that it has reorganized its Southern California Regional Sales Team.

According to Core Brands, the new team, led by Southwest Region Sales Manager Gordon Isaac, “has been formed to support all of the Core Brands’ brands with a primary focus on SpeakerCraft, Niles, Sunfire and Aton while supporting Core Brands existing rep firm in the area, Morris Tait, with other Core Brands offerings.”

Isaac will also personally handle all of Core Brands audio brand accounts within Arizona and Las Vegas.

The team’s Regional Account Managers are Pioneer, Yamaha, and Kaliedescape veteran Peter Arnold and Pakedge veteran Eldon Henry. In addition Rick Geller, formerly of SpeakerCraft, has joined the team as Southern California Technical Specialist,.

“I am very pleased to announce that Peter Arnold and Eldon Henry have joined this new Core Direct Sales Team as a Regional Account Managers in the southern part of the new territory respectively,”Core Brands Director of CI Sales Jim Koenig said in a statement. “They bring a wealth of experience that will help our dealers build their business.

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