Data, Customer Love Drive Amazon Prime Now's Growth
In an interview yesterday afternoon during the opening day of Shoptalk in Las Vegas, Stephenie Landry, vice president of Amazon Prime Now, the online retailer's service that offers household items and essentials consumers need with free two-hour delivery, discussed the growth of the business and what her focus will be to continue that upward trajectory. Landry was interviewed by Laura Stevens, a staff reporter with The Wall Street Journal.
Prime Now, which launched on Dec. 18, 2014 in one ZIP code in Manhattan, has expanded to more than 45 cities in seven countries. In addition to free two-hour shipping (for Amazon Prime members), Prime Now offers one-hour shipping for $7.99 per delivery.
“People prefer to get free shipping, but there's a need sometimes for one-hour-or-less goods,” said Landry, citing grocery, pharmacy, beauty and alcohol as the top items customers are paying for to receive one-hour delivery.