Dealerscope 2011 Buying Group Directory

Dealerscope’s complete 2011 Buying Group Directory, as featured in our March 2011 issue:

Associated Volume Buyers/BrandSource
100 S. Anaheim Blvd., Suite 250
Anaheim, Calif. 92805
Phone: (714) 502-9620
Fax: (714) 502-9627

Bob Lawrence, CEO
Andy Kersey, Chairman
Jeff Zeglin, Vice Chairman
Mark Pardini, Secretary
Jim Davenport, Treasurer
Kathy Maloney, Comptroller
Mike Allen, Executive Vice President, Furniture
Jim Ristow, Executive Vice President, Electronics
John White, Executive Vice President, Appliances
Bob Donaldson, General Manager, Digital Marketing

Total Members: 4,500
Annual Sales Volume: $14 Billion
Regions: 15
Divisions: 9
• BrandSource
• ProSource
• Gourmet Source
• BrandSource Flooring Gallery
• BrandSource Canada
• Sleep Source
• BrandSource Service
• Furniture Advantage

Key Suppliers
Electronics: Samsung, LG, Mitsubishi, Monster, Panasonic, Pioneer, Sharp, Sony, Toshiba, JVC, Klipsch, Yamaha Appliances: Amana, DCS, Fisher & Paykel, Frigidaire, GE, LG, Maytag, Whirlpool, Bosch Furniture: Ashley, Broyhill, Best Chair, Bush Furniture, Coaster, Encore!, Lane, Sealy, Serta, Shaw Living, Simmons, Tempur-Pedic, U.S. Furniture

Description: BrandSource is a 100% member-owned merchandising group organized by regions and divisions with representation on a national board. It provides buying and merchandising services for major appliances, consumer electronics and furniture retailers. BrandSource is a coast-to-coast organization with 4,500 members. BrandSource provides a number of services, including wholesale and retail financing, four-color tabloids, customized television spots, a monthly newsletter, merchandising programs and an Internet program, as well as special pricing, merchandising allowances and product rebates.

Today, Brand Source is the fourth most-recognized appliance retailer and the fifth most-recognized consumer electronics dealer in the United States. BrandSource also has developed additional divisions: Sleep Source for mattress retailers, ProSource for high-end A/V specialists and TRIB for the RTO market.

Outlook: The goal of BrandSource is the success and growth of the independent BrandSource dealer. The No. 1 challenge for today’s independent dealer is to generate traffic in the store. The creation of BrandSource and the other divisions, plus a specialized national advertising approach, generates more traffic into the member stores capitalizing on BrandSource members’ high close rates.

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