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Dealerscope 2014 40 Under 40 Profiles: Theobald, Vidovich-Parker, Vosika, Voyer, Wilson, Young, Young-Engstrom

June 24, 2014 By Dealerscope staff
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(This is the latest in our series of complete profiles of Dealerscope's 2014 40 Under 40. For the full list, stay tuned on this week, or check out our June issue)

Lauren Theobald, 29, Marketing Communications Manager, SANUS – Milestone AV Technologies, Eden Prairie, Minn.

Twitter Handle: @LJTheobald

Background: Grew up in New Brighton, Minn.; now lives in Saint Paul, Minn.

Higher Education: University of St. Thomas, Bachelor of Arts – Marketing Management, Economics.

Years in Industry: 7

Brief Description of Role: Manage and lead the consumer marketing communications team, create and implement strategies, plans, positioning, and messaging pertaining to public relations, social media, web development, packaging development, as well as other brand activity.

Main Industry Accomplishments and Why Important to Company/Industry; Proudest Achievement: As of recent, I spearheaded the project to execute the SANUS rebrand across all communications and marketing materials, incorporating key learnings from market research. Over the course of 2013, the SANUS TV Safety campaign reached over one billion impressions and is still going strong. At CES in 2014 we announced our partnership with celebrity interior designer, Genevieve Gorder, to better tie technology within the interior design space. I love driving the partnership and building the campaign around how Genevieve and SANUS can transform consumers’ entertainment space. I have helped to establish SANUS as the #1 best-selling TV mount in the U.S. and the #1 preferred TV mount brand by professionals.

Awards: This is my first big award and I am so very honored. Outside of CE, I judge high school dance teams in Minnesota and I was nominated to drive our advertising and media relations for the organization.

What I Like Best About My Job: The people and the passion. I feel that I always meet interesting, fun and charismatic people. Keeps things interesting.

Favorite Pastime/Hobby: Dance (of course) and music; I love live music.

Last Book I Read: Divergent, by Veronica Roth (yes, I gave in)

Favorite Movies: Ah, the impossible question. Anchorman, for laughs. Casablanca, for a good cry. The Dark Knight series, to cheer on the good guy.

Best Concert Ever Seen: Grace Potter and the Nocturnals, Summerfest, Wisc. (on a free side stage; yes, that happened).



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