Dealerscope 2017 Top 101 CE Retailers
The companies listed in Dealerscope’s registry of the Top 101 CE retailers in the U.S. and Canada sold $231.44 billion in CE during 2016, an increase of just 1.09% over $228.94 billion in 2015. But not all companies saw only paltry increases. While Walmart’s CE sales increased by 3.23%, and Best Buy actually saw CE sales decrease by .064%, Amazon’s CE sales—propelled by the Echo, the Echo Dot, the Fire TV Stick, an array of Kindles and other exclusive electronics—increased by 28.7%.
Amazon’s decision to not just sell, but to manufacture and sell, CE is a type of diversification. Diversification, indeed, is a trend among the retailers this year. After decades as an e-tailer, Amazon in 2016 opened its first brick-and-mortar stores—bookstores in California, Oregon and Washington. In 2017, it plans additional stores for Illinois, Massachusetts, New York and New Jersey. Another e-tailer, Newegg, opened a showroom in Toronto for online-purchase pickups and product tryouts. GameStop bought two wireless communications chains—Cellular World and Red Skye. And The Phone Surgeons mobile phone repair company has set up shop within BrandsMarts.
In a tough marketplace, other companies are paring back CE offerings, to use floor space for more profitable products. After sales fell 24% during the October–December quarter, hhgregg announced plans to shift its focus away from CE to appliances and furniture.
Dealerscope researched retailers in the U.S. and Canada—as well as hardware manufacturers selling direct to consumers—to devise its Top 101 registry. Information was gleaned from readily available sources, including SEC filings, corporate press releases, business databases and local press reports.
Dealerscope contacted each retailer, giving each the opportunity to confirm or contest initial figures. Many confirmed sales estimates, but some privately held companies declined to disclose sales information. Other companies would not break out CE sales from their overall merchandise mixes. Finally, some companies had no comment. In these cases, Dealerscope chose to publish its best estimates.
All sales listed are reported on a calendar year, rather than fiscal year, basis. When listing CE sales we included electronics sales generated by companies’ corporate sales, as well as sales to governmental bodies and the educational arena. To the best of our ability, we have excluded sales to regions other than the U.S. and Canada. CE estimates include sales of pre-recorded media.
Download the full list here.