DEI Launches Sound United Division

Sound United

DEI Holdings said this week that it has launched a new division, Sound United, which will consist of the Polk Audio, Definitive Technology and Boom Movement brands.

Directed Electronics will remain a separate brand.

“By creating Sound United, we put a name to the business model we have been operating for nearly the last 10 years since acquiring Definitive in 2004 and then Polk in 2006,” Jim Minarik, Chairman and Chief Executive Officer of DEI Holdings, Inc., said as part of the announcement.

“Specifically, we work collaboratively with the management of each of our brands to provide strategic resources and the capital necessary to accelerate growth while providing our channel partners and consumers with innovative products and differentiated brands.”

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