Denon Unveils IN-Command Networking A/V Receiver Line
Boston Acoustics adds to soundbar, indoor/outdoor speaker linesApril 12, 2011 By Nancy Klosek
“There was no soundbar category at the time,” added Eli Harary, senior vice president for global brand management and business development for Boston Acoustics. Harary presented the company’s newest soundbar systems, which include the TVee Model 30 soundbar and wireless subwoofer (May availability; $599.99), the company’s first “true” 3.1-channel soundbar system and its first to feature Bluetooth connectivity. It offers a dedicated music-listening mode, is designed for single-wire analog or optical digital hookup and it can “learn” the user’s existing remote control.
Harary also offered a sneak peek at additions to come to the SoundWare indoor/outdoor speaker line: the SoundWare XS Special Edition and SoundWare S home theater speakers, which will offer design refinements including easy guide-wire channels and a newly designed satellite bracket system.
Cohn also addressed the company’s consumer outreach initiatives, citing the Denon web site, recently refurbished for easier navigation; he said Boston Acoustics’ site would be similarly refreshed this year. Another area of focus that has borne fruit among consumers, he said, was Denon’s social media activities via Facebook; in a four-month span, Denon’s fan base grew from 311 to more than 80,000.
Cohn spoke additionally of D&M’s new channel-management strategy, furthered with the introduction of a reseller authorization online portal for the Denon, Boston Acoustics and Marantz brands that requires dealers and distributors to register and agree to certain guidelines. He said one major goal behind the portal was to “monitor and then take action against transshipping and protect our brand equity.
“We also are looking to capture relevant information to increase collaboration with direct accounts and establish a platform for healthy growth,” he added.