PCs, Tablets, Headphones, Accessories Push Positive Holiday Sales
The top five U.S. CE categories by revenue - desktops and notebook PCs, TVs, tablets, and headphones - collectively delivered $1.3 billion more in additional industry revenue this holiday season than they did four years ago, according to The NPD Group's Weekly Tracking Service. Revenue for these categories was almost $9.5 billion in 2013, up 3.7 percent on top of last year's 1 percent increase. Each of these categories also delivered at least a flat unit volume performance versus 2012 led by the 45 percent unit increase in tablet sales.
"This was a unique calendar year; with Thanksgiving coming so late, the importance of the early selling season was amplified," said Stephen Baker, vice president, industry analysis, The NPD Group. "It is not a coincidence that four of these product groups were among the most highly promoted products during Black Friday and Cyber Week promotions."
Sales were especially strong during the first three weeks of the 2013 holiday season. Thanks to a strong Thanksgiving week, and positive sales momentum during Cyber Monday week, revenue reached nearly $10.5 billion, an increase of 6.6 percent versus the same time period in 2012. Additionally, the U.S. experienced the strongest pre-holiday sales in two years, with early November sales increasing 5.6 percent over 2012.