BrandsMart’s Robert and Michael Perlman
Building a business around people’s love of home entertainment is not a new notion for members of the Perlman family, owners of Miami-based BrandsMart U.S.A. It stems from well before this regional retailer was established in 1978 by Robert Perlman, its current chairman.
“My dad was in the piano business and had a store on Kings Highway in Brooklyn,” Robert Perlman said. “Pianos used to be the center of entertainment in the home, and were considered as high tech as computers at one time.”
Robert Perlman recognized from the family business that popularity can easily translate to volume sales, a model he adopted to fit the world of consumer electronics. But he also understood that without a deep focus on customer satisfaction, sales would never gain volume.