DiComo Leaving Definitive, Forms CE Marketing Pros

Paul DiComo announced last week that he is leaving his position as senior vice president for marketing and product development at Definitive Technology, ending 30 years with the company. He and fellow industry veteran Al Ballard have teamed up to found a new company called CE Marketing Pros LLC.

In a press release, the founders described the new company as “a full service marketing consulting company aimed at helping small to medium sized Consumer Electronics companies build their visibility, sales and market share.”

Ballard is a 26-year veteran of Polk Audio, who most recently was vice president of marketing.

“Our company tag line is ‘We know CE’ because that sums up one of our strengths,” DiComo said in a statement. “We specialize in the industry we’ve worked in nearly all of our professional lives. Over the years Al and I have worked with multiple outside agencies, web developers and consultants and have been frustrated by the experiences. You spend as much time educating outsiders about the nature of the CE industry,

In an email to reporters and colleagues last week, DiComo said he is leaving voluntarily, in order to form a new company.

“I believe the time is right for me to exercise my entrepreneurial muscles and open a marketing agency with a close friend who is also an accomplished consumer electronics marketer,” DiComo said in the email.

See www.cemarketingpros.com for more information
about the new company.

Related story: Definitive Debuts Active Soundbar

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