DISH Revamps Hopper
To celebrate the one-year anniversary of the DISH Hopper DVR, the company revamped the platform by increasing its processor speed and memory, adding Sling Whole-Home HD DVR for remote viewing and transferring recorded content to an iPad, and creating an app for enhanced viewing on the tablet.
"The major quest facing DISH today is, 'how do we top the Hopper?'" said DISH CEO Joe Clayton, after he and his kangaroo mascot strutted on stage dressed like the Blues Brothers. Clayton even launched into a fairly serviceable rap that outlined the direction of the company.
That direction is about differentiating the company in a mature market by delivering products and services that meet the demands of a growing customer base that is glued to its mobile devices.