DisplaySearch Lowers LCD Forecast; Overall Shipments Seen Down

Worldwide shipments of LCD TVs will grow at a slower pace this year than last, NPD DisplaySearch said Tuesday, with the overall TV market declining.

According to NPD DisplaySearch’s Quarterly Global TV Shipment and Forecast Report, total shipments will fall 1.4 percent this year to 245 million units, with LCD rising 5 percent as opposed to 7 percent in 2011.

“The worldwide demand for TVs is slower this year as economic uncertainty in many regions and a greater focus on profits by many LCD TV supply chain members will lead to softer price erosion, which in turn has a direct impact on sales,” Paul Gagnon, Director of North America TV Research for NPD DisplaySearch, said as part of the announcement.

“However, several key high value segments of the TV business, such as large screen sizes and LED-backlit LCD TVs, continue to grow.”

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