DisplaySearch Increases 3D TV Sales Forecast

As the data comes in on 3D TV sales, market researcher DisplaySearch projected this week that 2.5 million units will be sold worldwide in 2010, more than double the forecast issued in January. As the market grows even further, 27 million units are expected to be sold in 2013.

The numbers were released as part of DisplaySearch’s latest Quarterly TV Design and Features Report.

In a statement, Paul Gray, Director of TV Electronics Research for DisplaySearch, explained that “in 2009, we saw the first 3D-capable TVs, with the market greatly accelerating at CES 2010. Now we are seeing the hype turning into real products.”

The market forecast has changed now that 3D-capable TVs are available in retail stores, and actual consumer behavior can be measured. In addition, the Blu-ray Disc market is continuing to develop, and more content is being made available in 3D.

Gray noted the difficulty in predicting the new market. “The key issue will be how consumers react to the initial product launch, and what the industry will learn from the feedback of early adopters. Complications in the TV supply chain―especially 3D content shortages―remain the biggest hurdles to overcome.”

North America is expected to account for more than half of the 3D TV shipments in 2010.

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