Dolby, Philips Debut 3D Format

Dolby Laboratories and Royal Philips Electronics this week unveiled a new 3D format, which the companies say can deliver “full HD 3D content to 3D-enabled devices, including glasses-free displays.”

Dolby and Philips are debuting the Dolby 3D technology at the NAB show in Las Vegas this week.

“The focus of the project will be to work with original equipment manufacturers of display panels and entertainment devices to enhance the performance of 3D consumer devices to make viewing of 3D content just as convenient and appealing as viewing of 2D content on a high-quality screen is today,” the companies said in a statement. “This project is uniquely positioned to enable the industry’s adoption of 3D by working on standardization and licensing of the technology.”

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