The recently published DS Index Q3 white paper offers a rather grim painting of the consumer electronics retail landscape, but the news isn’t all that bad.
The key findings from the third annual quarterly report show that overall confidence levels for CE retailers continued to tailspin to all-time lows. By the end of the quarter, the September DS Index score was a 166.51, the lowest total in the survey’s 11-month history, and a far cry from the 203 that was recorded at the start of 2017.
However, the report did offer some signs of hope for CE retail.
For starters, the CE retail community reported a strong turnaround in their sales performance during the most recent quarter. Whereas the split between missed sales goals and hit/exceeded goals was fairly even at the start of Q3, by the end, double digit gains were made in the “exceeded sales goal” area. Further, greater than 30 percent of retailers said they exceeded their sales goal by between 1 and 10 percent, which was nearly an all-time high for the DS Index.
Additionally, the Q3 report showed that while confidence continued to decline, there was a drastic slowdown in how fast it was declining. Perhaps driven by the turnaround in sales performance, CE retail confidence seems primed for a bounce back as retailers prep for the all-important holiday shopping season.
New this quarter, the DS Index quarterly report showed how store size impacted the overall confidence level of the industry. Using demographical information collected in the survey, Dealerscope was able to segment results out by store size (big box, regional, independent, and ecommerce only) and generate store-size-specific confidence scored.