Early Trends from the 2017 IFA Global Press Conference
IFA 2017 is still a few months away, but the organizers are already pumping up the latest tech trends that will be on display at the Messe Berlin in September during IFA’s Global Press Conference. The press event, happening this week in Lisbon, Portugal, gives top exhibitors the opportunity to get directly in front of the press to preview some of what they’ll bring with them to Germany later this year.
Dealerscope is there to take part in the action and stay up on the latest IFA trends. Here’s a look at what is being pushed this week.
The video market has exploded over the past few years as sets continue to get slimmer in profile but massive in the screen department. We saw the launch of the LG OLED W (wallpaper) TV earlier this year. And since then, other companies have followed suit with TVs that blend into their environment.
Samsung was at the IFA Global Press Conference, and they shared a few details about their new Frame TV. The set, which looks exactly like a picture frame, was designed to “elevate any room or viewing environment.” Aside from being a functioning TV, The Frame doubles as a digital art product, giving users access to more than 100 pieces of art that they can display on their TV. Samsung outfitted The Frame with its new Invisible Connection and No Gap Wall-mount, which lets the consumer hang the TV “virtually anywhere.” Only one wire hangs down from The Frame.
The Frame is expected to launch this Spring.
The first day of conferences at the IFA Global Press Conference included a presentation on personal health and care products. The session was spotlighted by Philips, which announced new innovations with their connected Sonicare toothbrush and health app—proof that the “smart gadgets” market has extended far beyond the smartwatch.
IFA said in a press release that connected devices are expected to dominate this Fall’s show—especially those with voice control functionality.
“Be it Alexa, Cortana or Siri, voice control is a trend that has long transcended the boundaries of the established IT world,” the group said. “More and more devices in the networked home can be operated with voice control, and artificial intelligence is now making this even easier. Bots and digital agents learn their master’s commands and can automatically take full control of air-conditioning in the smart home, for example. However, a scenario such as this also raises safety questions. Automatic helpers and effective protection of the private sphere will be key topics at IFA 2017.”
When consumers think of a brand like Porsche, the first—and probably only—thought that comes to mind is stylish sports cars. Obviously, they wouldn’t be wrong, but they also wouldn’t be looking at the whole Porsche picture. The brand has other subsidiaries that make it a perfect fit for a show like IFA. And they showed off a sleek new computer at the IFA Global Press Conference that’s been years in the making and promises to live up to the Porsche name.
It’s tough to justify the $2,500 price tag without getting hands-on with the product, but the guts of the thing (7th Gen Core i7 Intel processor, 16 gigs of RAM, 512 gig SSD) sound on par with other products we’ve seen in the category—though the stainless-steel build and BOOK ONE PEN are unique additions.