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Electronics Brands All Over Super Bowl Ads: RadioShack, T-Mobile , Beats, Sonos, Comcast, Microsoft

February 3, 2014 By Stephen Silver
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There have been some recent Super Bowls in which the commercial roster was largely devoid of ads related to the consumer electronics industry. Some years, in fact, it's just been Best Buy and maybe a TV manufacturer or two. 

With Sunday's big game, however, there were many more than that, even if Best Buy took a pass this year. A roundup: 

- RadioShack announced its latest big rebranding, revealing a new store concept differing from what the stories looked like in the '80s. So the company brought in a who's-who of '80s icons, from Hulk Hogan to Mary Lou Retton to the California Raisins to Cliff Clavin to ALF: 


T-Mobile ran a talked-about series of ads, related to its contract-free model, featuring someone else who doesn't have a contract- exiled NFL quarterback Tim Tebow: 


Beats Music, shortly after its launch, debuted a spot starring Ellen DeGeneres: 

Sonos ran an ad for its whole-home music system:

Comcast went public with its new cloud DVR service-by featuring Jason Statham watching an episode of Downton Abbey on his iPad on a plane- then while skydiving out of the plane: 

And finally, Microsoft's ad featured former NFL player Steve Gleason, and the way he communicates while living with ALS: 



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