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Electronics Expo’s Newest Store a Model for the Future

September 2006 By Nancy Klosek
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Other areas of the store include a “House of Technology,” which showcases a den-type setting complete with fireplace, in-ceiling speakers and VisionArt’s picture frame/oil painting flat-screen camouflaging solutions. A home office/kitchen scenario with distributed audio has been wired up to demonstrate tech possibilities for areas throughout the home.

The store’s center houses both MP3/portable audio displays and glass-encased camcorder/camera displays, the latter manned by “experts who are there to sell just those items. They don’t cross-sell in the audio and video areas. They’re there to answer questions; they’re specialists, because that’s a very specialized area.”

The company, which moved into temporary new headquarters in West Caldwell last year, is currently seeking a permanent corporate home that will likely be in the Northern New Jersey area, according to Yanitelli.
 

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