Eliott Peck, Canon USA: Satisfaction Beyond the Sale
A self-professed sci-fi fan, Eliott Peck uses Star Trek terms like “prime directive” when describing the guiding principles behind his zeal for satisfying the needs of consumers. Indeed, his entire career has been infused with a true sense of mission ever since Peck, senior vice president and general manager for Imaging Technologies and Communications Group (ITCG) Sales at Canon U.S.A., joined the company in 1975, just 48 hours after graduating from college.
A photography buff, he began in customer service and then moved to the technical department, where he worked side by side with pro photographers. His next transition was to sales, where he learned on the job. In 1989, 10 years later, having achieved the company’s top sales award, Canon U.S.A. president and CEO Joe Adachi moved Peck to the management side.
Since then, working together with personal mentors Adachi and Yuichi Ishizuka, executive vice president and general manager at ITCG, he has been instrumental in helping to steer the company through changes in the retail landscape and toward a pro-active philosophy of designing ‘hit’ products for the U.S. market, such as the professional Canon Cinema EOS line.