Fact or Fiction: The Future of Retail in the Digital Age
It wasn’t long ago that every organization — regardless of industry — was working in earnest on an app. This new tool, they reasoned, would be an easy way to stay top-of-mind with consumers and an essential way to grow digital sales.
But the promise of the app turned out to be something of a myth. Few consumers wanted to take up valuable mobile memory on apps that they did not use daily. In fact, by 2016, more than half of smart phone users failed to download a single new app per month.
With the speed of the retail landscape changing more rapidly than ever before, many organizations can be equally unsure of whether today’s industry predictions will turn out to be more fact or fiction. Here we explore three popular retail myths against the backdrop of new research from SapientRazorfish and Salesforce. The report, "Shopper-First Retailing: What Consumers Are Telling Us About the Future of Shopping," reveals new patterns of shopping behavior and preferences.