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Fast-Growing Ultimate Integration Holds Open House

July 31, 2014 By Stephen Silver
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Nearly one year ago, Ultimate Integration celebrated the grand opening of its showroom and warehouse facility in Clifton, N.J., near MetLife Stadium and a short ride towards the Lincoln Tunnel into Manhattan. A year later, the integrator and PowerHouse Alliance member is growing, and held a daylong barbecue and open house. 

The events included tabletop presentations by such vendors as URC, Wyrestorm, Chief/Sanus, Polk, with more elaborate presentations from the likes of LG and JVC. Outside, attendees were served barbecue food from a food truck. 

Alan Malowitz, the company's director of sales, joined the company in 2012 after the closure that year of distributor M. Rothman, where he'd spent the previous 14 years. In early 2013, thanks in part to Malowitz's established relationship with executive director Dennis Holzer, Ultimate Integration joined the PowerHouse Alliance, with a population-rich territory that includes New York City, Long Island, about half of New York State, New Jersey, Eastern Pennsylvania, Maryland, Delaware and Washington, D.C. 

According to Malowitz, Ultimate is thriving. It's up to eight employees, with more hiring to come. He calls the staff the best he's ever worked with in his career. 

"We're in business, and we're now a force in the market," Malowitz said. "We work hard to service our dealers by giving them aggressive pricing, which is part and parcel of being part of PowerHouse." 

How do they do that? 

"We don't charge freight," he said, adding that they deliver, and that they recently opened a will call area on Long Island. Ultimate Integration is also "killing it" in New York City, having taken advantage of its location so close to the Lincoln Tunnel. 

"We already blew away our sales number from 2013 the first week in June," Malowitz said, adding that he expects the company in 2014 to beat last year's number by a factor of two-and-a-half. They're also adding vendors- LG joined up as a vendor soon after Ultimate Integration joined PowerHouse, while Yamaha signed up later last year, even though it wasn't a PowerHouse vendor yet. 

"We all have one goal in mind- to be the best custom integrator we can be," Malowitz said. The company has a five-year plan to end up as a "$20 million a year company."

 

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