The first OLED (organic light emitting diode) TV displays, while delayed, are still expected to reach the market late this year, although the category is elected to make up less than ten percent of the overall market for at least the next four years.
That's according to a study released Monday by research firm NPD DisplaySearch. The Quarterly Global TV Shipment and Forecast Report stated that LG and Smaunsg's versions of the technology will debut in "small volumes" by year's end.
“If we do see OLED TVs hit the market within 2012, the shipments will be used primarily for retail demonstrations in developed regions like North America and Europe.” DisplaySearch vice president David Hsieh said in a statement. “4K × 2K LCD TVs have has become a focus and are currently available, and OLED TV needs to demonstrate its technical superiority.”
