Former Indiegogo VP to Lead U.S. Rollout for German IoT Coffee Start-up Bonaverde
Bonaverde, creator of the world’s first roast-grind-brew coffee machine the Bonaverde Berlin, announced today that Liz Wald has joined the company as Head of U.S. Operations. Wald will be leading the Berlin-based company’s upcoming market entry in the United States, Canada and the Americas, scheduled to begin this summer.
Prior to assuming this role, Wald served as Vice President Technology & Design at Indiegogo and led global development for Etsy, supporting entrepreneurs in bringing innovative products to market and gaining direct experience she will draw from to support the growth of Bonaverde’s connected coffee marketplace. “We’ve always viewed the Bonaverde Berlin as a catalyst for direct-trade,” said Bonaverde Founder and CEO Hans Stier, “Liz is a true pioneer in bringing producers and consumers together, and we’re excited to tap her knowledge, experience and enthusiasm here at Bonaverde.”
“I’ve always been interested in how technology can drive fair trade,” said Wald. “Bonaverde is bringing the global coffee industry into the 21st century and I look forward to working with Hans and team on this noble mission.”