Friday in CE: Amazon to Deliver Ready-To-Eat Meals, No Refrigeration Needed
Believe it or not, Amazon is venturing into another obscure category to completely dominate. Okay, we believe it too, but their latest experiment is a bit different from their $13.4 billion acquisition of Whole Foods not too long ago.
Utilizing military methods to produce refrigeration-less meals, Amazon aims to bring meals such as beef stew and vegetable frittata to consumers as early as next year. In a nutshell, the technology, known as microwave assisted thermal sterilization, seals food in pressurized water and heating them in microwaves for several minutes.
This is different from the normal method of pressure cooking meals for hours until bacteria and nutrients are mostly gone. Amazon claims their dishes will retain texture and taste thanks to this new method.
This is a smart move for the retail giant who looks to put the $700 billion grocery story industry in a chokehold. The program, which is unnamed for now, would piggyback off AmazonFresh, a paid service that delivers food directly to consumers homes. Amazon has also begun testing their first checkout-free convenience store which may be stocked with the new ready to go meals.
"They obviously see that this is a potential disruptor and an ability to get to a private brand uniqueness that they’re looking for," said Greg Spragg, a former Wal-Mart Stores Inc executive and now head of a startup working with MATS technology. "They will test these products with their consumers, and get a sense of where they would go."
The technology is being acquired by a third-party meaning competitors like Wal-Mart or Target may try the same avenue.
Helmfon Noise-Isolating Helmet is Perfect for Productivity, Spaceball Jokes
— CNET (@CNET) August 11, 2017
It's not a bad idea. You put on the helmet and it blocks out unwanted noise and distracting images. The foam-padded helmet can be worn on the shoulders or mounted to a wall. The walls also offer a place to hold smartphones and has speakers and a microphone so you can stay productive inside the bubble.
As pointed out by others, this isn't the first product that claims to increase productivity by keeping the user focused. The Ostrich Pillow is one hilarious example, as well as the Pause Pod, a privacy pop-up tent.
It's still in prototype, but the Spaceballs-esque helmet is coming to consumers at ludicrous speed.
Around the Net:
- The latest craze in consumer tech,
hoverboardsfidget spinners have begun catching fire and become a big concern for the U.S. Consumer Product Saftey Commission.
- Here's everything we know about the LG V30, a "franken-phone" flagship that has never really competed for a top spot in the cell phone market.