Friday in CE: Amazon to Deliver Ready-To-Eat Meals, No Refrigeration Needed
Believe it or not, Amazon is venturing into another obscure category to completely dominate. Okay, we believe it too, but their latest experiment is a bit different from their $13.4 billion acquisition of Whole Foods not too long ago.
Utilizing military methods to produce refrigeration-less meals, Amazon aims to bring meals such as beef stew and vegetable frittata to consumers as early as next year. In a nutshell, the technology, known as microwave assisted thermal sterilization, seals food in pressurized water and heating them in microwaves for several minutes.
This is different from the normal method of pressure cooking meals for hours until bacteria and nutrients are mostly gone. Amazon claims their dishes will retain texture and taste thanks to this new method.