After 15 years and hundreds upon millions of song downloads, the iPod line is in danger of going extinct. On Thursday, Apple rather quietly pulled the iPod Shuffle and iPod Nano product pages off of its website. That leaves only the iPods Touch as the last standing product in a category that Apple seized control of a decade and a half ago. The only real comment the company made on the matter was to Bloomberg, saying that it was looking to simplify the iPod lineup.
Along with the shortening of its iPod line, Apple updated the Touch to provide much better value for the last remaining MP3 player in its portfolio. The Touch saw its memory capacity options double while the prices stayed the same. It now starts at $199 for a 32GB model and $299 for a 128GB model.
While it’s a sad day for MP3 player enthusiasts, this is a move that you had to see coming from 10,000 miles away. Honestly, I remember thinking back in 2007 when Apple launched the original iPhone that that was the beginning of the end for their iPod line. Consumers today just don’t need that extra piece of hardware when they have a smartphone that supports the same amount of music if not more.
The one market this seems to abandon is the gym rat who prefers the smaller music player to a phone strapped on their arm. But even those people are becoming extinct. Your smartphone is fully capable of taking a beating at the gym, and it also lets you stay connected to everything that’s important to you.
— CNET (@CNET) July 28, 2017
For people who don’t get sports, eSports might be just the thing for you.
A recent writeup by CNET’s Daniel Van Boom dissects his experience attending the Overwatch World Cup in Sydney last week. Simply put, he said, it was wild.
“Around 2,500 people, me included, converged on Sydney's Star Casino to watch 48 professional gamers from six countries play Overwatch, Blizzard's extremely popular squad-based shooter,” he wrote. “Before the first match, it all felt like a strange parallel universe. No matter how familiar you are with esports as a concept, seeing them turned into actual sport events with a live audience and overpriced hot dogs is jarring.”
If anything, his experience helped break down the barrier between jocks and nerds—giving the technically advanced an opportunity to experience what the stadium atmosphere hype is all about.
More CE News
- Apple got the green light to go ahead and start testing the next generation of wireless broadband technology, better known as 5G. The FCC granted permission a few short months after Apple applied. Apple will conduct trials with 5G millimeter wave technology on 28 GHz and 39 GHz frequency bands.
- Before augmented reality can really take off, the technology needs to add a few more features and improve its worth. That next step might be advanced gesture controls, according to Digital Trends.
- Trying to capture some of the retro console release magic, AtGames is preparing to release a Sega Genesis Flashback system. CNET got its hands on an early model and put up a review.