If there’s a single device that can be “blamed” for the struggles of brick-and-mortar retail today, it’s probably the smartphone. Ecommerce websites have been around for a few years, but the ability to take those sites on the road in the form of mobile apps and responsive ecommerce web experiences truly changed the game. The smartphone essentially converted all physical retail locations into giant window shops—consumers can instantly compare prices online and make a purchase from a competitor while in your store.
In fact, a recent survey conducted by market research firm GfK found that 40 percent of shoppers use their smartphones while in a physical store to either compare prices or contact a friend for advice. Another 23 and 22 percent buy products through an app or mobile website respectively.
In a blog, GfK Regional Director Karthik Venkatakrishnan tried to explain how, even though they’ve helped create these struggles for retailers, smartphones can transform the industry for the better.
“One of the most valuable resources of a smartphone is that it can provide retailers with information, which is key to capturing brand loyalty – a trait that today’s spoiled-for-choice Connected Consumers are lacking,” he wrote. “Brands can leverage customer data and point-of-sales (POS) analytics to offer more personalized services such as customized offers. In turn, this presents an opportunity to generate long-term relationships.”
Living in the Past
— TNW (@TheNextWeb) August 18, 2017
Does the video game industry have a nostalgia problem? That’s the argument presented by The Next Web’s Rachel Kaser. In a mini case study, Kaser discusses how the throwback is turning Nintendo into nothing more than a time machine. Rather than creating buzz around new titles and fresh releases, most of the company’s recent success and buzz has been generated by a slew of “rereleases.”
Sure, there’s the uber-successful Switch console that launched a few months ago. But the major titles for the Switch sound like something straight out of the 1990s—Mario, Zelda, etc.
But it’s not just the Switch that’s struggling. To understand just how heavily the nostalgia concept is engrained in Nintendo’s business model, you have to look no further than their two most-recent “console launches”: the NES and SNES classic devices. And we’re probably not too far away from seeing an N64 or GameCube classic… They’re literally trying to milk 20-year-old consoles rather than creating fresh products and games. These are nothing more than flashes in the pan.
More CE News
- The Wisconsin Assembly passed the $3 billion tax break bill for Foxconn. The next step is for the bill to head to the Wisconsin Senate where it must be approved by the end of September.
- Reports show that the Apple Watch Series 3 is entering mass production, which leads analysts to believe the device could launch before the end of 2017.
- Some tech press haven’t warmed up to the idea of Monster’s new voice assistant-enabled headphones. Rather than integrate an established assistant like Siri, Alexa, or Google Assistant, Monster worked with a voice AI company to develop its own Melody platform.