GameStop Announces New Senior Vice President of Collectibles
GameStop, a global family of specialty retail brands that makes the most popular technologies affordable and simple, announced today Janet Bareis will join the company as Senior Vice President of Collectibles, a newly created position within the company.
As a member of GameStop’s senior leadership team, Bareis will report to chief executive officer, Paul Raines, and will assume responsibility for developing and supporting the company’s merchandising strategy and operations within the growing collectibles market.
“Adding a seasoned licensed-merchandise retail executive such as Janet to our team demonstrates our commitment to further accelerating the growth of our global Collectibles business,” Raines said. “We are fortunate to have such an accomplished brand management and product licensing leader join GameStop.”
Bareis has more than 20 years of senior management experience leading marketing and merchandising for several Fortune 500 companies in the consumer products and retail industries. Prior to joining GameStop, she spent 11 years with Walmart Stores, Inc., most recently as vice president and general manager of private brands with responsibility for product development, brand acquisitions and management, licensing negotiation and packaging. Previously, she led key seasonal event merchandising and brought the concept of licensed seasonal events to Walmart. Prior to Walmart, Bareis spent 14 years in national sales, sport and entertainment marketing and brand innovation leadership positions with Frito-Lay, Inc. where she managed key strategic alliances with studio partners and national sports programs, and four years in major/specialty store sales with Estee Lauder Company.
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