Gefen Relaunches at NAB

Gefen announced what it calls a “strengthened and revitalized business strategy” at the NAB event in Las Vegas this week.

The strategy, the company said, includes a new product development process, a new channel go-to-market program and a new logo.

“It’s no coincidence that we selected bold colors, mirrored across our sister companies,” Tony Dowzall, VP Marketing for Gefen, said as part of the announcement. “When you partner with Gefen, you are at the gateway to a wide portfolio of solution offerings from other leading Nortek TSG brands such as TVOne, Magenta, Niles, Panamax and Furman.”

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