LCD shipments, meanwhile, surged 38 percent to an all-time high of 37.5 million units. LCD now takes up 68.4 percent of global market share, with CRT TVs 25 percent and plasma display panels 6.5 percent. OLED shipments remain close to zero in terms of global percentage.
Among brands, Samsung leads worldwide in market share with 21.9 percent, followed by LG (12.9 percent), Sony (9.9 percent), Panasonic (9.1 percent) and Sharp (5.9 percent.)
“The strong unit demand from consumers is predicated upon attractive retail prices in the current economic environment, but manufacturers and retailers can’t keep up price declines forever, as production costs fall more slowly and new advanced features require modest to high price premiums," Paul Gagnon, DisplaySearch's director of North America TV research, said as part of the release.
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