Haier America will continue its relationship with the NBA with a larger-than-ever presence at NBA All-Star Weekend next week in Dallas.
The TV manufacturer will be the title partner of the weekend's Shooting Stars competition, while also appearing at the NBA All-Star Jam Session, where a wide variety of Haier's TV products will be displayed throughout the weekend.
“Keeping in theme with expectations for the largest audience to see a basketball game live, NBA All-Star 2010 will be Haier’s most significant activation ever,” Richard Block, Vice President of Marketing for Haier America, said as part of the announcement. “From All-Star Saturday Night and the D-League Dream Factory, to the Haier Shooting Stars Truck at Jam Session, Haier will be showcased as the Official HDTV of the NBA.”
