Haier America said Wednesday that it will launch a nationwide tour next week to show off a mock home featuring its products. The tour will travel the country in a 53-foot tractor trailer, which will unfold into a three-room walk-through.
The tour will kick off over the July 4 weekend at the Taste of Chicago, and will visit state fairs, food festivals and other special events throughout the country this summer.
“We have truly outdone ourselves and have taken our company to the next level with this summer’s tour, showcasing most of our product lines in the traveling Haier Home,” Haier America's president and CEO, Michael Jemal, said in a statement.
“From a kitchen suite, to laundry, to flat-panel high-definition LED televisions, Haier really does offer everything for the home, so millions of consumers will have a chance to see the best of what we offer at fairs and festivals across the country.”
As part of Haier's sponsorship of the NBA, the display a feature an R-Series 42” HDTV playing NBA action. Other included products include the Counter Depth French Door Refrigerator, a tall tub dishwasher and a mini-wine cellar.
Click here for a full listing of dates for the tour.
