Haier Reorganizes Digital Products Group

Haier's Large HMC1685SESS Microwave

Haier this week announced a reorganization of its digital products group.

Sharp veteran Bruce Fairchild has joined the company as vice president of product marketing, with Ken Ayukawa promoted to director of product planning.

In addition Claude Frank, formerly of LG, has joined the company as Director of Sales, Distribution and Special Markets, with Stan Swinden named director of sales for Canada.

“Our team of talented, experienced, and trusted people will enable Haier to execute with greater success on our channel and distribution strategy and signifies a refreshed focus and commitment to serving our customers,” John Homlish, senior vice president of sales & marketing, Digital Products Group for Haier America, said as part of the announcement.

“This is an investment in the growth of our consumer electronics business and brand for the remainder of this year, 2014 and beyond.”

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