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Happy New Year From Dealerscope's Publisher

January 2012 By Eric Schwartz, President, Consumer Technology Publishing Group

Besides the quality of relevant content and memorable covers and graphics, we have also seen a dramatic increase in the use of rich media that increases the communication value of the editorial and the advertising. Every publication can be downloaded from the App Store or Android Market, and features such as embedded videos enrich the reader experience.

Our substantial investment in technology enables the editors to streamline the vast amount of content created and aggregated from around the web into the magazines and beyond. A wealth of archived content is available via the 11 websites and the nine (and counting) E-Newsletters. And the conversation continues through a robust use of Twitter, Facebook and LinkedIn social media tools.

New topics are being added all the time. Dealerscope's In-Car Tech and CustomRetailer's Commercial Opportunities are two examples of targeted, timely editorial updates. CustomRetailer celebrates its 10th anniversary in 2012 and continues to substantially grow the audience of the CR Today daily E-Newsletter.

There's even a new magazine-within-a-magazine—Housewares Retailing, launching this month in Dealerscope. In today's challenging times, channels and vendors are looking for new opportunities to drive growth. Housewares distribution is expanding—shifting from verticals into the mainstream. HR is at the crossroads of this evolving market. Together with Dealerscope Magazine, HR delivers real power into the marketplace. It connects manufacturers and vendors with channels, including retailers, e-tailers and distributors of all sizes who reach CE channels; mass merchandisers; housewares, kitchen, appliance, gourmet and specialty stores; drugstores; supermarkets; indies; home centers; and many others.

Our new marketing services team is available to work with advertisers to create a more interactive experience from what was once a flat print ad.

NAPCO's Marketing Services Division acts as an extension of your marketing team. We know and understand the markets you serve and will help you identify and attain your goals. We offer a wide range of services that include list enhancement, social media, telemarketing, creative services, search and content creation.

Custom Publishing

CTPG is proud to partner with important industry associations, manufacturers and buying groups to produce a host of custom publishing products. We are proud to be the custom publisher for CEA and the Official International CES publications. Our team is equally proud to produce the popular and inspiring CEDIA Electronic Lifestyles magazine, and we are excited to introduce a new spring issue in 2012.

HD Living has grown to a quarterly that is directly driving foot traffic and sales into the 60+ participating HTSA dealers. The quarterly business-to-business publication is entering its tenth year as a "must read" targeted communication tool for the HTSA membership and the HES Insider for the Home Entertainment Source association is entering its fourth year of publication.

We believe in giving people good things to talk about. The EXC!TE Awards, Dealerscope Hall of Fame, Young Turks and 40 Under 40 are just a few of the ways that the CTPG honors those in our industry that deserve recognition. We are honored to be a sponsor of meaningful industry programs such as the Elf Foundation and Women in CE. And we are committed to continuing to invest in great products and communication that grow the business and improve your profit!


 

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