Happy New Year From Dealerscope’s Publisher
The Integration of Magazines, Websites, E-Newsletters & Social Media
Our star-studded editorial team generates meaningful content that drives innovation and profit for our readers on the business-to-business side and informative and innovative entertainment for consumers. Dealerscope, CustomRetailer, Photo Industry Reporter and Home Furnishings Business are the No. 1 business and strategy publications in their respective market segments, which in a challenging economy are must-reads for retailers, custom integrators, installers, manufacturers, buying groups, manufacturers’ representatives, distributors and industry associations that are innovating and growing their businesses.
Besides the quality of relevant content and memorable covers and graphics, we have also seen a dramatic increase in the use of rich media that increases the communication value of the editorial and the advertising. Every publication can be downloaded from the App Store or Android Market, and features such as embedded videos enrich the reader experience.
Our substantial investment in technology enables the editors to streamline the vast amount of content created and aggregated from around the web into the magazines and beyond. A wealth of archived content is available via the 11 websites and the nine (and counting) E-Newsletters. And the conversation continues through a robust use of Twitter, Facebook and LinkedIn social media tools.
New topics are being added all the time. Dealerscope‘s In-Car Tech and CustomRetailer‘s Commercial Opportunities are two examples of targeted, timely editorial updates. CustomRetailer celebrates its 10th anniversary in 2012 and continues to substantially grow the audience of the CR Today daily E-Newsletter.
There’s even a new magazine-within-a-magazine—Housewares Retailing, launching this month in Dealerscope. In today’s challenging times, channels and vendors are looking for new opportunities to drive growth. Housewares distribution is expanding—shifting from verticals into the mainstream. HR is at the crossroads of this evolving market. Together with Dealerscope Magazine, HR delivers real power into the marketplace. It connects manufacturers and vendors with channels, including retailers, e-tailers and distributors of all sizes who reach CE channels; mass merchandisers; housewares, kitchen, appliance, gourmet and specialty stores; drugstores; supermarkets; indies; home centers; and many others.