HDTV is In Half of U.S. Homes

HDTV adoption in U.S. households is nearly at the 50 percent mark, a number that has doubled in the last two years. That’s according to research released earlier this month by Leichtman Research Group, Inc.

According to the firm’s HDTV 2009: Consumer Awareness, Interest and Ownership study, 46 percent of U.S. households have at least one HDTV- a number that jumps to 61 percent for those with annual household incomes over $75,000. The group also found that the median purchase price for those buying an HDTV has dropped 22 percent from the same period last year.

“With the cost of HDTV sets decreasing, HD penetration grew across all incomes groups over the past year,” Bruce Leichtman, president and principal analyst for Leichtman Research Group, said as part of the announcement. “Lower prices also helped to expand the number of HDTV sets in many homes — multiple HD sets account for about 35 percent of all HD sets in US households.”

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