With HFR, LG is Set to Introduce Latest TV Acronym to the World
As it participates in SES Industry Days conference this week in Luxembourg, LG Electronics is prepping a presentation that will introduce the video industry and consumers to the latest TV technology. LG and SES will demonstrate 4K High Frame Rate (HFR) broadcast on LG OLED TVs during the tenth edition of the SES conference.
In a statement, LG explained that the 4K HFR content will be transmitted live via an ASTRA satellite and displayed on an LG OLED TV using a prototype HFR software. The demonstration is expected to show visitors the opportunity for “highly improved image quality” through 4K HFR broadcast content.
With its introduction, HFR joins the ranks of other relatively new video technology acronyms, all of which tout themselves as top-of-the-line viewing technologies. Among them: HDR (High Dynamic Range), which expands the range of both contrast and color in TVs; UHD (Ultra High Definition), which basically applies to TVs that are 4K and above with a 16:9 aspect ratio; and OLED (Organic Light Emitting Diodes), or the TV tech introduced by LG several years ago that displays a much wider color gamut—blacker blacks, etc.—than standard LED TVs.
And now there’s HFR.
HFR, while more closely related to broadcast technology, enhances the quality of 4K images by increasing the frames per second (FPS) up to 120—the maximum amount possible, to date, for broadcast content. By comparison, today’s TV content typically supports 50 FPS content.
The higher frame rate will be noticed across the board, but it will be particularly exciting to avid sports fans. The higher the FPS, the clearer and less blurry fast action will appear on-screen. HFR will allow images to appear more lifelike and fluid, eliminating things like motion blur and judder.
LG explained in the statement that display manufacturers, global broadcasters, and content providers are preparing for the launch of the second phase of Ultra HD using the DVB UHD-1 Phase 2 specification (acronyms on acronyms…), which features this new 4K HFR technology alongside others like HDR and NGA (Next-generation Audio).
“We are very excited to demonstrate just how effective LG’s OLED TV is as a platform for 4K HFR and other high grade content,” Sam Kim, senior vice president and head of TV product planning at the LG Home Entertainment Company, said in the statement. “LG is committed to offering consumers around the world the latest in TV technologies and High Frame Rate on OLED TVs must be seen to be believed. Watching 4K HFR content on an OLED TV as it’s being transmitted in real time by ASTRA’s satellite is a great example of pushing the limits of current TV technologies.”
SES Industry Days run May 16 and 17 at Luxembourg Congress.