May 6, 2014 hhgregg Readies "Brand Transformation" By Stephen Silver Facebook Facebook Twitter Twitter LinkedIn LinkedIn Google + Google+ Email Email 1 Comment Comments hhgregg on Tuesday announced a facelift, meant to "better serve and engage customers and communities by providing a truly differentiated shopping and purchasing experience." To continue reading, tell us a little about yourself. Work Email* First Name*Last Name*Title*Company*Zip/Postal Code*Primary Business*Primary BusinessRetailer - Physical Store OnlyRetailer - E-Commerce OnlyRetailer - Omnichannel ( Physical + E-Commerce)DistributorManufacturerServices - Financial/Retail/TechnologyIndustry AssociationManufacturer s RepresentativeCreative Services/Ad AgencyOtherJob Function*Job FunctionManagement - CEO/President/OwnerManagement - VP/General ManagerManagement - Other C-levelBuyer/Merchandiser - VP/Director/ManagerMarketing - CMO/VPMarketing - Director/ManagerSales - CRO/VPSales - Director/ManagerSales - OtherTechnology - CTO/VPTechnology - Director/Mgr.OtherSales Volume*RevenueOver $50 million$25 000 001 - $50 000 000$10 000 001 - $25 000 000$5 000 001 - $10 000 000$1 000 001 - $5 000 000$500 000 - $1 000 000under $500 000 1 Comment View Comments T Stephen Silver Author's page Related Content PowerHouse Alliance Members Ring in the New Year with Award-Winning Events Lineup How To Build A Business That Lasts 80 Years Registration is Now Open for CES Asia 2017 Meyer Sound Enter Residential Market with Azione Unlimited Partnership ProSource Announces Member Dues Abatement An Inside Look at Target's Technology Evolution Comments William Matthies "better serve and engage customers" "providing a truly differentiated shopping and purchasing experience" "eliminating pain points that most often frustrate customers" "Flawless execution and customer service" Most promised transformative experiences begin with similar motherhood and in the CE business this is fairly typical language describing what retailers say they are about to do, implying what they are about to become. And I mean no disrespect to hhgreg or any retailer making similar promises. You have to start with macro before you can progress to micro. But soon after you must deliver and few ever do. What I’ve quoted, hopefully not out of context, sounds like the makings of a great vision statement. If so ideally that should be followed by equally well thought out strategy, which, in turn, will lead to the tactics necessary to make it all happen. I wish them well.