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hhgregg Readies "Brand Transformation"

May 6, 2014 By Stephen Silver
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hhgregg on Tuesday announced a facelift, meant to "better serve and engage customers and communities by providing a truly differentiated shopping and purchasing experience."

Changes will include new tools for associates- featuring "white glove" delivery and other in-store services- as well as what hhgregg calls "omni-channel product evolution," which includes partnerships with vendors to create "compelling in-store experiences." hhgregg also plans more community engagement.

A new logo has also debuted, with new national TV commercials. The first has been released:

“Our brand transformation is the foundation for our differentiation from other retailers. By eliminating pain points that most often frustrate customers buying large appliances, electronics, furniture and similar items from big box and DIY retailers, we can help bring the joy back to making these purchases and create lifelong customers,”   Dennis May, president and CEO of hhgregg, said as part of the announcement.

 “Flawless execution and customer service before, during and after each purchase will be the focus of the entire organization. In addition, our supplier partners will play an important role in this transformation as we’ll work hand in hand to ensure that we’re presenting consumers with the newest technologies available.”



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