Retail Excellence Awards: Hi-Fi Sales is Modernizing the CE Retail Experience
Since its doors opened in 1979, Cherry Hill, N.J.-based Hi-Fi Sales has been an electronics-retailing staple in the local community, serving its hometown as well as nearby Haddonfield and Moorestown. But as with all things retail and technology, the company’s business has had to evolve over the past decade or so to better suit the needs of their clientele, and to help attract new customers into the showroom.
At heart, Senior Vice President Dave Gilbert said he knows the team at Hi-Fi Sales is a bunch of audio guys. But the company has broadened its wings, offering custom installation services in residential and commercial settings—everything from smart home automation and whole home audio, to telephone systems and security camera systems.
It’s been the successful marriage of the two businesses that has allowed Hi-Fi Sales to keep chugging along in a volatile retail market, Gilbert said. “Retail has been kept going by the resurgence in audio. People are discovering that there are better ways to listen to audio than the 99-cent earbuds that come with a phone or MP3 player,” he said. And the install business allows his team to “be that mentor to the person who needs the knowledge and experience, to touch, feel, and hear, or who is not comfortable with making a medium-to-more-expensive purchase without some guidance.”