Holiday CE Spending Seen Rising 33 Percent
Consumers will spend more on consumer electronics products this year than last by 33 percent, according to a survey released this week by Parks Associates.
Parks’ Consumer Analytics survey, of 2,500 U.S. broadband households, also found that tablets will overtake laptops as the top item.
“Twenty-six percent of U.S. consumers intend to spend more on CE, the best rate since 2008,” John Barrett, director of Consumer Analytics for Parks Associates, said as part of the announcement. “For the first time, more U.S. households plan to purchase a tablet than a laptop, netbook, or Ultrabook computer.”