Sony Pictures, Twentieth Century Fox, Universal Pictures and Warner Bros. Entertainment are joining Disney to establish a new movie-watching service. "Movies Anywhere" allows customers to purchase a movie from a participating studio in a supported online store, then connect with the service's app to allow for playback on a variety of platforms including web browsers. The service is similar to a previous solution offered by Disney called Disney Movies Anywhere, and is even built on the same DRM architecture.
However, this new service has an initial library of over 7,300 movies, thanks to the cooperation of various studios, as well as featuring previews and film extras. To add to this, the service features a limited-time offer to receive up to five digital movies. The movies in question are Sony Pictures’ “Ghostbusters” (2016) and Twentieth Century Fox’s “Ice Age” upon connecting one retailer, as well as Disney’s “Big Hero 6,” Universal’s “Jason Bourne” and Warner Bros.’ “The LEGO Movie” after connecting a second. Some of these could attract quite a few users, and it is certainly a good idea to get users interested in the service like that. Also, customers will be able to redeem "digital copy codes" found in eligible Blu-ray and DVD disc packages to watch their movie of choice through the service.
Karin Gilford, General Manager of Movies Anywhere, explained that the service "is a massive step forward for the consumer digital media experience, bringing the incredible film libraries of five studios together in a virtual one-stop movie-watching shop,” adding that “Movies Anywhere means that consumers never have to remember where they purchased a film or which device they can watch it on, because all of their eligible movies will be centralized within their Movies Anywhere library."