HES Focuses on Dealers with New Website

BrandSource division, Home Entertainment Source (HES), launched a dealer-focused website, www.HomeEntertainmentSource.net.

The new website outlines the benefits of HES membership and features testimonials from members.

“We are pulling out all the stops when it comes to championing Home Entertainment Source (HES) and all the unparalleled benefits of membership,” says Andy Orozco, director of communications for HES. “We want dealers, systems integrators, and installers all over the U.S. to know just how powerful HES is and how much we can do for their businesses. This new website lays it all out for them in detail.”

The website reveals exclusive member programs, including: fulfillment solutions Expert Warehouse and Expert Custom Warehouse, factory-direct programs, vendor partners, the turnkey Connected Source store-within-a-store initiative, the HES Summit, HES Insider magazine, peer-to-peer networking, and marketing and business services (including member website design, email campaigns, advertising, financing, human resources, service plans, insurance and more).

“We are the largest CE Buying Group in the country, representing more than $3.1 billion in CE Sales. In comparison with other CE buying groups, we have the most and the deepest CE programs and the largest sales volumes,” added Jim Ristow, EVP of HES.

“Until now, we’ve been relatively quiet on these points. With the new website aimed at dealers, we are beginning a more aggressive stance on self-promotion to really show prospective members the amazing lift we can give to their businesses.”

The new HES website is live at www.HomeEntertainmentSource.net.

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